S+ HAIRCARE,
A SYNERGY BETWEEN
NATURE AND SCIENCE

S+ Haircare vetikad

Fragrance components

THE S+ HAIRCARE LINE HAS A SIGNATURE FRAGRANCE, A MIXTURE WITH SLIGHTLY WOODY UNDERTONES, COMBINING THE HAWAIIAN MAMAKI TEA, ROSEMARY, JUNIPER BERRY, AND REINDEER LICHEN.

MAMAKI TEA

The unique Mamaki tea (Pipturus Albidus) is native to the Hawaiian Islands and does not grow anywhere else in the world. The Mamaki bush or tree belonging to the nettle family, either with or without needles, has long dark green leaves with red veins. Thanks to its toning and strengthening properties, Mamaki has long been used for medical, ceremonial and healing purposes, and the seeds are used to promote digestion and strengthen the internal organs.

Menthol is a compound found in essential oils such as spearmint (Mentha arvensi) and other related mint species. Menthol is partly responsible for the cool taste and smell of mints in the Mentha family. The Dutch botanist Gambius was the first to isolate and crystallize the menthol compound in 1771. Menthol is a basic flavoring used in a variety of products. In addition to its cooling properties, menthol is known to have some biological properties such as antimicrobial and anti-inflammatory properties, it is also known to relieve acute and inflammatory pain.

ROSEMARY

The well-appreciated Rosemary, or Rosmarinus officinalis, is one of the oldest herbs in the Mediterranean, known for its powerful, pungent aroma, oblong leaves, and purplish flowers. In Ancient Greece and Rome, it was used to improve memory, and rosemary branches used to be hidden under the pillow to protect oneself from evil and nightmares. Ancient healers used rosemary to relieve brain, liver, heart, and eye diseases. According to a legend, rosemary got its beautiful name Rose of Mary when the Virgin Mary threw her cape onto a rosemary bush as she was fleeing with Joseph and Jesus to Egypt. In the Middle Ages, rosemary was burned for church incense in France and used to purify the air in hospitals.

JUNIPER BERRY

The common juniper, or Juniperus communis, is the most common conifer in the world, characterised by its dark fleshy fruit, and thorns. The various parts of the shrub contain essential oils used in medical therapies, and the berries are used in food as a flavouring of meat dishes, and in beverages, to flavour gin, in particular. In ecological terms, the juniper is an important source of food for many birds and wild animals.

REINDEER LICHEN

Covering the floors of Estonian forests, reindeer lichen, or reindeer moss (Cladonia portentosa) is a thick and slow-growing plant enjoyed by elks as food, but also known for its medical properties and as human food. Reindeer lichen grows slowly, and the ripe pieces are often about 100 years old. These lichens usually grow a new branch each year so the age of the lichen can be estimated by counting the larger branches back along the stem. The lichens are the primary winter food for reindeer, helping them survive the cold season. They contain little protein, but lots of carbohydrates. Reindeer are even able to sniff out the lichen from a thin layer of snow. In Northern Europe, reindeer lichen was collected for animal feed, as it was believed that it made cow’s milk creamier and the meat fattier and sweeter. Tea made from reindeer lichen helps relieve pain in the abdomen and chest, and when dried and ground, the lichen is used in soups as a bulking agent, and to soften meat and improve its taste. Eating fried reindeer lichen has been compared to eating cornflakes.

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