Solvent for ingredients that do not like to dissolve in oils but rather in water. the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.

An extremely common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams and lotions. It also helps to stabilize oil-water mixes (emulsions), though it does not function as an emulsifier in itself. It’s a so-called fatty alcohol, a mix of cetyl and stearyl alcohol, other two emollient fatty alcohols. Though chemically speaking, it is alcohol (as in, it has an -OH group in its molecule), its properties are totally different from the properties of low molecular weight or drying alcohols such as denat. alcohol. Fatty alcohols have a long oil-soluble (and thus emollient) tail part that makes them absolutely non-drying and non-irritating and are totally ok for the skin.

Glycerin is a humectant, a type of moisturizing agent that pulls water into the outer layer of your skin from deeper levels of your skin. Glycerin is totally natural ingredient that is also in the outermost layer of our skin (called stratum corneum - SC) and helps to maintain the healthy state of our skin.

antistatic, hair conditioning

Preservative. It is very important and without it you are risking cosmetic product safety, they are used in tiny amounts where they are totally safe.

cleansing, emulsifying, surfactant

Exactly as it sounds: a scented component in a cosmetic product, so that the end product also smells nice. Fragrance in the US and perfume in the European Union is a generic name in the ingredients list, consisting of an average of 30-50 chemicals (but can have up to 200 components). Natural perfume is as allergenic as synthetic, if not worse. Therefore, if your skin is very sensitive, it is worth paying attention, because perfume is one of the causes of contact allergy to cosmetic products.

Sunflower seed extract, the most used oil in the cosmetic industry, an emollient ingredient that makes hair and skin soft, smooth and beautiful

Nice ingredients that make your skin soft, smooth and lovely.

moisturizing component, antistatic, hair and skin care, soy protein hydrolyzate obtained by acid, alkaline or enzymatic hydrolysis of soy, mainly composed of amino acids, peptides and proteins

It's the seed extract of a plant called amaranth or love-lies-bleeding. It's a really ancient plant grown by Aztecs, Incas and Mayas as their main food and they called it “the golden grain”. They believed it had supernatural powers. Nowadays it's a popular health food because the seeds have great nutritional benefits and are high in protein.

The extract of common locust bean seeds has a skin and hair care effect, the complex of peptides and amino acids repairs weakened and damaged hair.

A corn-derived, white to yellowish, floury powder that works as a handy helper ingredient to create nice feeling emulsions. It gives a generally pleasant skin feel, has some mattifying effect (though rice starch is better at that), it reduces greasiness and tackiness and helps the formula to spread easily without whitening or shininess.

emollient, hair conditioning, skin conditioning, hydrogenated olive oil, unsaponifiable fraction

Also called vitamin H, biotin is the main component of many enzymes in our body, helps smooth the skin and strengthen the hair.

viscosity controlling. That is the official function name for thickeners. These are ingredients that help to thicken up products so that they form a nice gel, serum or moisturizer like texture.

A green algae extract rich in carbohydrates, proteins and lipids, with protective properties for skin and hair

bladderwrack extract, which is a rich source of calcium, magnesium, mineral salts, carotenoids, C and B vitamins

an extract of red algae that grows only 2mm per year, which contains significant amounts of mineral salts, calcium, magnesium and iron, the extract has skin and hair care properties

an extract of the red algae (nori). This seaweed contains the highest levels of protein and amino acids. It has a high concentration of mycosporin-type amino acids, due to its great exposure to the sun's rays. Improves the structure of the hair, considerably increasing the elasticity and resistance of hair fibers. It also provides protection against external aggressions, dehydration and frizz.

Wakame seaweed extract, which is a source of magnesium, iodine, calcium, iron and vitamins A, C, D, E, K, protects and cares for skin and hair.

Biotinoyl Tripeptide-1 stimulates the growth of hair follicle cells to produce the important building blocks of hair - laminin 5 and collagen IV. Laminin and collagen help hair grow stronger, thicker and longer.

viscosity controlling, a cationic polymer molecule (a big molecule with repeated subunits and a positive charge) that acts both as a film-former and conditioning ingredient as well as a thickening agent.

A frequently used, soothing and moisturizing active ingredient, also known as provitamin B5. Its main role in skin and hair care products is moisturizing, which means it can help the skin attract water and then retain it. Studies have also shown that panthenol can help our skin produce more beneficial lipids, which are essential for a strong and healthy skin barrier.

A cellulose derived polymer (a big molecule that consists of many parts) that can help to thicken up products, form a nice film on the skin or hair and is considered to be an excellent hair conditioner

A clear, colorless, almost odorless oil that spreads nicely and easily and gives a velvet dry skin feel. It is good friends with sunscreen agents and helps to solubilize them. Also, it makes sunscreens feel lighter and spread easier.

ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi.

antimicrobial/antibacterial, emulsifying, preservative, surfactant/cleansing

Citric acid is used in small amounts to adjust the pH of the product or as an exfoliant, which, like other AHA acids, helps to gently remove dead skin cells from the skin and make the skin smoother and fresher. According to a comparative study, citric acid has less magical skin-healing properties than glycolic or lactic acid. Citric acid is therefore used in small amounts as an excipient to adjust the pH of the product.

It's one of those things that help cosmetics not to go wrong too soon, aka a preservative. It works against mold and yeast.

A light emollient ester (C8-10 fatty acids connected to C12-18 fatty alcohols) that absorbs quickly and leaves a dry but silky finish on the skin.

Antistatic, film forming, hair fixing ingredient

UV-filter. Ethylhexyl methoxycinnamate is a sunscreen agent used to protect skin and hair primarily from the sun’s UVB rays.

A 100% vegetable origin, biodegradable, mild cleansing agent that gives moderate to high amount of foam. It's happy to work together with other surfactants (in general, that helps to create milder formulas).

UV-filter. Diethylamino Hydroxybenzoyl Hexyl Benzoate is a chemical sunscreen agent that's designed for high UVA protection. It gives sun protection in the whole UVA range.

emulsion stabilising, viscosity controlling

emollient, skin conditioning, surfactant

A mainly oil-loving, vegetable raw material based ingredient that helps water and oil to mix together, aka emulsifier. Chemically speaking, it comes from the attachment of sorbitan (a dehydrated sorbitol (sugar) molecule) with the unsaturated fatty acid Oleic Acid, that creates a partly water (the sorbitan part) and partly oil soluble (oleic part) molecule.

Also-called-like Vitamin E, antioxidant, primary fat-soluble antioxidant in our skin. Significant photoprotection against UVB rays. Vitamin C + Vitamin E work in synergy and provide great photoprotection. Has emollient properties. In cosmetic products mixed tocopherol (containing all subtypes) or alpha-tocopherol is the best choice.

Guar hydroxypropyltrimonium chloride is used as an anti-static agent, film forming and hair or skin conditioner; it also increases viscosity. Guar hydroxypropyltrimonium chloride is an alternative to harsh silicones. Conditioning agent.

Polyquaternium 7 is a very good detangler and provides slip for easier wet-combing. In addition, it will add softness and shine to dry hair.

a common fragrance, found in rosemary, eucalyptus, lavender, lemongrass, peppermint, and is a major component of citrus peel oil. When exposed to air, limonene oxidizes and can cause allergic contact dermatitis. Sensitive skin should be careful