S+ Haircare Caffe’ Macchiato, the Coffee Shampoo Made in Estonia – a Hair Care Success Story Born from Science

Every good story starts with an idea. The story of the S+ Haircare Caffe’ Macchiato coffee shampoo, however, started with science.

Behind the S+ Haircare range is a collaboration born in Estonia between Salon+ and scientists at the University of Tartu. Six years ago, University of Tartu scientists were testing peptides as part of cancer treatment research when they discovered an interesting property: their ability to attach to the hair strand. This observation grew into an idea, and a partnership with Salon+, to use peptides in a new and innovative way in hair care.

Years of development work have resulted in a unique, patented peptide technology that has become one of the cornerstones of S+ Haircare products. The peptide attaches to the hair’s cuticle layer and helps the active ingredients stay on the surface of the hair. This is how science can be applied to something very everyday: washing and caring for your hair.

Caffe’ Macchiato Shampoo – the New Favourite in the S+ Haircare Range

The S+ Haircare range includes more than 20 products, but over the past year Caffe’ Macchiato Shampoo has quickly become one of our customers’ favourites.

Caffe’ Macchiato shampoo combines peptide technology with coffee extract and hops. The caffeine from coffee helps support scalp wellbeing and stimulate hair growth, while hops have soothing and antimicrobial properties. The biotin-enriched, hair growth-stimulating peptide supports hair strength and reduces breakage.

The result is a shampoo that doesn’t just focus on getting your hair clean, but also takes care of the wellbeing of your scalp and hair.

Caffe’ Macchiato Shampoo is free from SLS and SLES sulphates, silicones and parabens, and is suitable for daily use. On top of its functional formula, it has a pleasantly recognisable coffee scent that makes washing your hair especially enjoyable.

The Coffee Shampoo Finally Gets a Moisturising Partner

The success Caffe’ Macchiato Shampoo achieved within a year gave us reason to add a product our customers had been eagerly waiting for: Caffe’ Macchiato Conditioner.

While the shampoo cleanses the hair and cares for the scalp, the conditioner focuses on moisture, softness and strength. Its formula also contains coffee extract, biotin and the hair growth-stimulating peptide that is so important in hair care.

The ultra-moisturising conditioner helps make hair softer, smoother and easier to comb, and helps reduce frizz and static. After washing, hair stays manageable, elastic and well cared for.

Caffe’ Macchiato Conditioner is silicone-free and contains no SLS or SLES sulphates or parabens. Thanks to its silicone-free formula, the conditioner feels light on the hair, is suitable for daily use and doesn’t weigh hair down.

Used together, Caffe’ Macchiato Shampoo and Conditioner form a complete hair care routine: the shampoo cleanses and supports scalp wellbeing, while the conditioner moisturises, softens and helps keep hair stronger.

Science That Reaches Your Everyday Hair Care

What makes S+ Haircare special is that it isn’t just another hair care range. Behind it lies scientific research carried out in Estonia, years of consistent product development and a desire to bring the possibilities of science into everyday hair care. All S+ Haircare shampoo and conditioner formulas are developed in Estonia, using carefully selected ingredients recognised in the European beauty industry.

Every good story starts with an idea. The story of the S+ Haircare Caffe’ Macchiato coffee shampoo, however, started with science.

Behind the S+ Haircare range is a collaboration born in Estonia between Salon+ and scientists at the University of Tartu. Six years ago, University of Tartu scientists were testing peptides as part of cancer treatment research when they discovered an interesting property: their ability to attach to the hair strand. This observation grew into an idea, and a partnership with Salon+, to use peptides in a new and innovative way in hair care.

Years of development work have resulted in a unique, patented peptide technology that has become one of the cornerstones of S+ Haircare products. The peptide attaches to the hair’s cuticle layer and helps the active ingredients stay on the surface of the hair. This is how science can be applied to something very everyday: washing and caring for your hair.

Caffe’ Macchiato Shampoo – the New Favourite in the S+ Haircare Range

The S+ Haircare range includes more than 20 products, but over the past year Caffe’ Macchiato Shampoo has quickly become one of our customers’ favourites.

Caffe’ Macchiato shampoo combines peptide technology with coffee extract and hops. The caffeine from coffee helps support scalp wellbeing and stimulate hair growth, while hops have soothing and antimicrobial properties. The biotin-enriched, hair growth-stimulating peptide supports hair strength and reduces breakage.

The result is a shampoo that doesn’t just focus on getting your hair clean, but also takes care of the wellbeing of your scalp and hair.

Caffe’ Macchiato Shampoo is free from SLS and SLES sulphates, silicones and parabens, and is suitable for daily use. On top of its functional formula, it has a pleasantly recognisable coffee scent that makes washing your hair especially enjoyable.

The Coffee Shampoo Finally Gets a Moisturising Partner

The success Caffe’ Macchiato Shampoo achieved within a year gave us reason to add a product our customers had been eagerly waiting for: Caffe’ Macchiato Conditioner.

While the shampoo cleanses the hair and cares for the scalp, the conditioner focuses on moisture, softness and strength. Its formula also contains coffee extract, biotin and the hair growth-stimulating peptide that is so important in hair care.

The ultra-moisturising conditioner helps make hair softer, smoother and easier to comb, and helps reduce frizz and static. After washing, hair stays manageable, elastic and well cared for.

Caffe’ Macchiato Conditioner is silicone-free and contains no SLS or SLES sulphates or parabens. Thanks to its silicone-free formula, the conditioner feels light on the hair, is suitable for daily use and doesn’t weigh hair down.

Used together, Caffe’ Macchiato Shampoo and Conditioner form a complete hair care routine: the shampoo cleanses and supports scalp wellbeing, while the conditioner moisturises, softens and helps keep hair stronger.

Science That Reaches Your Everyday Hair Care

What makes S+ Haircare special is that it isn’t just another hair care range. Behind it lies scientific research carried out in Estonia, years of consistent product development and a desire to bring the possibilities of science into everyday hair care. All S+ Haircare shampoo and conditioner formulas are developed in Estonia, using carefully selected ingredients recognised in the European beauty industry.

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