Solvent for ingredients that do not like to dissolve in oils but rather in water. the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.

Glycerin is a humectant, a type of moisturizing agent that pulls water into the outer layer of your skin from deeper levels of your skin. Glycerin is totally natural ingredient that is also in the outermost layer of our skin (called stratum corneum - SC) and helps to maintain the healthy state of our skin.

viscosity controlling, a cationic polymer molecule (a big molecule with repeated subunits and a positive charge) that acts both as a film-former and conditioning ingredient as well as a thickening agent.

A helper ingredient that helps water and oil to mix together. It usually comes to the formula as part of a solubilizer trio coupled with PPG-1-PEG-9 Lauryl Glycol Ether and PEG-40 Hydrogenated Castor Oil. The three form an easy to handle liquid that works with many types of oils and gives good sensorial properties to the formula.

emulsifying, surfactant/cleansing

The extract of common locust bean seeds has a skin and hair care effect, the complex of peptides and amino acids repairs weakened and damaged hair.

Exactly as it sounds: a scented component in a cosmetic product, so that the end product also smells nice. Fragrance in the US and perfume in the European Union is a generic name in the ingredients list, consisting of an average of 30-50 chemicals (but can have up to 200 components). Natural perfume is as allergenic as synthetic, if not worse. Therefore, if your skin is very sensitive, it is worth paying attention, because perfume is one of the causes of contact allergy to cosmetic products.

A mildly viscous, amber-colored liquid, made from Castor Oil and polyethylene glycol (PEG). If it were a person, we’d say, it’s agile, diligent & multifunctional. It’s mostly used as an emulsifier and surfactant but most often it is used to solubilize fragrances into water-based formulas.

A corn-derived, white to yellowish, floury powder that works as a handy helper ingredient to create nice feeling emulsions. It gives a generally pleasant skin feel, has some mattifying effect (though rice starch is better at that), it reduces greasiness and tackiness and helps the formula to spread easily without whitening or shininess.

moisturizing component, antistatic, hair and skin care, soy protein hydrolyzate obtained by acid, alkaline or enzymatic hydrolysis of soy, mainly composed of amino acids, peptides and proteins

Sunflower seed extract, the most used oil in the cosmetic industry, an emollient ingredient that makes hair and skin soft, smooth and beautiful

It's the seed extract of a plant called amaranth or love-lies-bleeding. It's a really ancient plant grown by Aztecs, Incas and Mayas as their main food and they called it “the golden grain”. They believed it had supernatural powers. Nowadays it's a popular health food because the seeds have great nutritional benefits and are high in protein.

emollient, skin conditioning, surfactant

A green algae extract rich in carbohydrates, proteins and lipids, with protective properties for skin and hair

bladderwrack extract, which is a rich source of calcium, magnesium, mineral salts, carotenoids, C and B vitamins

an extract of red algae that grows only 2mm per year, which contains significant amounts of mineral salts, calcium, magnesium and iron, the extract has skin and hair care properties

an extract of the red algae (nori). This seaweed contains the highest levels of protein and amino acids. It has a high concentration of mycosporin-type amino acids, due to its great exposure to the sun's rays. Improves the structure of the hair, considerably increasing the elasticity and resistance of hair fibers. It also provides protection against external aggressions, dehydration and frizz.

antioxidant, soothing, antimicrobial/antibacterial. The extract coming from the lovely herb, rosemary. It contains lots of chemicals, including flavonoids, phenolic acids, and diterpenes. Its main active is rosmarinic acid, a potent antioxidant, and anti-inflammatory. It has also anti-bacterial, astringent and toning properties.

Extends the growth phase of the hair and thus the life of the hair. Copper Peptide keeps the hair longer in the growing phase, in which hair grows, before going into the transition phase, where hair growth stops. Copper peptide has a special property that can stimulate the breakdown of unhealthy, excess collagen in scar tissue and can help stimulate normal collagen production. Less bad and more good collagen results in smoother and more beautiful skin. In addition, copper peptide also supports the synthesis of elastin in the skin, has an antioxidant effect, and improves skin elasticity. Copper peptides increase the size of hair follicles, but do not convert hair follicles that produce fine, almost invisible hairs on the body (which make up 98% of body hair) into terminal follicles (2% of body hair) that produce thick, long hair. Therefore, there is no need to fear the intensification of body hair growth when using a shampoo with copper peptide content.

UV-filter. Ethylhexyl methoxycinnamate is a sunscreen agent used to protect skin and hair primarily from the sun’s UVB rays.

UV-filter. Diethylamino Hydroxybenzoyl Hexyl Benzoate is a chemical sunscreen agent that's designed for high UVA protection. It gives sun protection in the whole UVA range.

solvent, viscosity regulator, fragrance, does not irritate the skin, score 0 on a scale of 0-5 for comedogenic and irritating rating

viscosity controlling. That is the official function name for thickeners. These are ingredients that help to thicken up products so that they form a nice gel, serum or moisturizer like texture.

It's one of those things that help cosmetics not to go wrong too soon, aka a preservative. It works against mold and yeast.

ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi.

Guar hydroxypropyltrimonium chloride is used as an anti-static agent, film forming and hair or skin conditioner; it also increases viscosity. Guar hydroxypropyltrimonium chloride is an alternative to harsh silicones. Conditioning agent.

Polyquaternium 7 is a very good detangler and provides slip for easier wet-combing. In addition, it will add softness and shine to dry hair.

chelating, handy helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

A common fragrance. It is found in both plants and cosmetics. It is part of 200 natural oils, including lavender, ylang-ylang, bergamot, jasmine, geranium, and is found in 90-95% of prestige perfumes on the market. Linalool oxidizes when exposed to air and becomes allergenic. Therefore, a product containing linalool that has been open for several months is more likely to be allergenic than fresh. Sensitive skin should be careful.

is a very common fragrance ingredient, it’s in products to make it smell nice.

fragrance component. Like other fragrances (e.g. linalool and limonene), may cause irritation on sensitive skin.

a common fragrance, found in rosemary, eucalyptus, lavender, lemongrass, peppermint, and is a major component of citrus peel oil. When exposed to air, limonene oxidizes and can cause allergic contact dermatitis. Sensitive skin should be careful