Solvent for ingredients that do not like to dissolve in oils but rather in water. the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.

Exactly as it sounds: a scented component in a cosmetic product, so that the end product also smells nice. Fragrance in the US and perfume in the European Union is a generic name in the ingredients list, consisting of an average of 30-50 chemicals (but can have up to 200 components). Natural perfume is as allergenic as synthetic, if not worse. Therefore, if your skin is very sensitive, it is worth paying attention, because perfume is one of the causes of contact allergy to cosmetic products.

Glycerin is a humectant, a type of moisturizing agent that pulls water into the outer layer of your skin from deeper levels of your skin. Glycerin is totally natural ingredient that is also in the outermost layer of our skin (called stratum corneum - SC) and helps to maintain the healthy state of our skin.

A mildly viscous, amber-colored liquid, made from Castor Oil and polyethylene glycol (PEG). If it were a person, we’d say, it’s agile, diligent & multifunctional. It’s mostly used as an emulsifier and surfactant but most often it is used to solubilize fragrances into water-based formulas.

Citric acid is used in small amounts to adjust the pH of the product or as an exfoliant, which, like other AHA acids, helps to gently remove dead skin cells from the skin and make the skin smoother and fresher. According to a comparative study, citric acid has less magical skin-healing properties than glycolic or lactic acid. Citric acid is therefore used in small amounts as an excipient to adjust the pH of the product.

antistatic, film forming

ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi.

viscosity controlling, a cationic polymer molecule (a big molecule with repeated subunits and a positive charge) that acts both as a film-former and conditioning ingredient as well as a thickening agent.

It's one of those things that help cosmetics not to go wrong too soon, aka a preservative. It works against mold and yeast.

A very common ingredient that can be found in all cell membranes. In cosmetics it's quite the multi-tasker: it's an emollient and water-binding ingredient but it's also an emulsifier and can be used for stabilization purposes. It's also often used to create liposomes.

Importance of pomegranate is as antioxidant, also hair conditioning agent. Punica granatum pericarp extract is the extract of the pericarp of the pomegranate, punica granatum l., punicaceae. Pomegranate leaves and pericarp have a high content of polyphenols at about 21-23% of dry weight which offers potent antioxidant activity. Both leaves and pericarp can be used as a supply of antioxidants. There are lots of phytochemicals that are identified from pomegranate pericarps such as flavonoids, phenolic acids, and ellagitannins.

moisturizing component, antistatic, hair and skin care, soy protein hydrolyzate obtained by acid, alkaline or enzymatic hydrolysis of soy, mainly composed of amino acids, peptides and proteins

Also called vitamin H, biotin is the main component of many enzymes in our body, helps smooth the skin and strengthen the hair.

Biotinoyl Tripeptide-1 stimulates the growth of hair follicle cells to produce the important building blocks of hair - laminin 5 and collagen IV. Laminin and collagen help hair grow stronger, thicker and longer.

viscosity controlling. That is the official function name for thickeners. These are ingredients that help to thicken up products so that they form a nice gel, serum or moisturizer like texture.

A green algae extract rich in carbohydrates, proteins and lipids, with protective properties for skin and hair

bladderwrack extract, which is a rich source of calcium, magnesium, mineral salts, carotenoids, C and B vitamins

an extract of red algae that grows only 2mm per year, which contains significant amounts of mineral salts, calcium, magnesium and iron, the extract has skin and hair care properties

an extract of the red algae (nori). This seaweed contains the highest levels of protein and amino acids. It has a high concentration of mycosporin-type amino acids, due to its great exposure to the sun's rays. Improves the structure of the hair, considerably increasing the elasticity and resistance of hair fibers. It also provides protection against external aggressions, dehydration and frizz.

Wakame seaweed extract, which is a source of magnesium, iodine, calcium, iron and vitamins A, C, D, E, K, protects and cares for skin and hair.

A frequently used, soothing and moisturizing active ingredient, also known as provitamin B5. Its main role in skin and hair care products is moisturizing, which means it can help the skin attract water and then retain it. Studies have also shown that panthenol can help our skin produce more beneficial lipids, which are essential for a strong and healthy skin barrier.

a preservative that's safe and gentle, but more importantly, it's free of the dreaded paraben. It is found naturally in green tea, but the version used in cosmetics is synthetic.

solvent, viscosity regulator, fragrance, does not irritate the skin, score 0 on a scale of 0-5 for comedogenic and irritating rating

Caprylyl glycol is used as a humectant and conditioning agent. It also increases the antimicrobial activity of other preservatives thereby increasing the shelf life of a product.

is a type of sugar that is used in cosmetics and skincare formulations as a moisturizer and antioxidant.

Ethylhexylglycerin is a multifunctional cosmetic ingredient used as a humectant, emollient, and to boost the anti-microbial efficacy of other ingredients, including preservatives, to protect products from spoilage.

chelating, handy helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

A common fragrance. It is found in both plants and cosmetics. It is part of 200 natural oils, including lavender, ylang-ylang, bergamot, jasmine, geranium, and is found in 90-95% of prestige perfumes on the market. Linalool oxidizes when exposed to air and becomes allergenic. Therefore, a product containing linalool that has been open for several months is more likely to be allergenic than fresh. Sensitive skin should be careful.

fragrance ingredient. Just like other similar fragrance ingredients (like linalool and limonene) geraniol also oxidises on air exposure and becomes allergenic. Best to avoid if you have sensitive skin.

fragrance component. Like other fragrances (e.g. linalool and limonene), may cause irritation on sensitive skin.

is a very common fragrance ingredient, it’s in products to make it smell nice.

a common fragrance, found in rosemary, eucalyptus, lavender, lemongrass, peppermint, and is a major component of citrus peel oil. When exposed to air, limonene oxidizes and can cause allergic contact dermatitis. Sensitive skin should be careful