Solvent for ingredients that do not like to dissolve in oils but rather in water. the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.

An extremely common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams and lotions. It also helps to stabilize oil-water mixes (emulsions), though it does not function as an emulsifier in itself. It’s a so-called fatty alcohol, a mix of cetyl and stearyl alcohol, other two emollient fatty alcohols. Though chemically speaking, it is alcohol (as in, it has an -OH group in its molecule), its properties are totally different from the properties of low molecular weight or drying alcohols such as denat. alcohol. Fatty alcohols have a long oil-soluble (and thus emollient) tail part that makes them absolutely non-drying and non-irritating and are totally ok for the skin.

Emulsion stabilizing, helper ingredients that improve cosmetics formula stability so that the water and oil parts do not separate with time.

Glycerin is a humectant, a type of moisturizing agent that pulls water into the outer layer of your skin from deeper levels of your skin. Glycerin is totally natural ingredient that is also in the outermost layer of our skin (called stratum corneum - SC) and helps to maintain the healthy state of our skin.

Emollient, nice ingredient that make your hair soft, smooth and lovely

Solvent, exactly what it sounds: ingredients that dissolve other ingredients in the product.

Sunflower seed extract, the most used oil in the cosmetic industry, an emollient ingredient that makes hair and skin soft, smooth and beautiful

Humectant or moisturizer, ingredient that helps your skin to cling onto water and hold onto it so that your skin feels nicely moisturized.

Exactly as it sounds: a scented component in a cosmetic product, so that the end product also smells nice. Fragrance in the US and perfume in the European Union is a generic name in the ingredients list, consisting of an average of 30-50 chemicals (but can have up to 200 components). Natural perfume is as allergenic as synthetic, if not worse. Therefore, if your skin is very sensitive, it is worth paying attention, because perfume is one of the causes of contact allergy to cosmetic products.

A frequently used, soothing and moisturizing active ingredient, also known as provitamin B5. Its main role in skin and hair care products is moisturizing, which means it can help the skin attract water and then retain it. Studies have also shown that panthenol can help our skin produce more beneficial lipids, which are essential for a strong and healthy skin barrier.

It's the seed extract of a plant called amaranth or love-lies-bleeding. It's a really ancient plant grown by Aztecs, Incas and Mayas as their main food and they called it “the golden grain”. They believed it had supernatural powers. Nowadays it's a popular health food because the seeds have great nutritional benefits and are high in protein.

A green algae extract rich in carbohydrates, proteins and lipids, with protective properties for skin and hair

bladderwrack extract, which is a rich source of calcium, magnesium, mineral salts, carotenoids, C and B vitamins

an extract of red algae that grows only 2mm per year, which contains significant amounts of mineral salts, calcium, magnesium and iron, the extract has skin and hair care properties

an extract of the red algae (nori). This seaweed contains the highest levels of protein and amino acids. It has a high concentration of mycosporin-type amino acids, due to its great exposure to the sun's rays. Improves the structure of the hair, considerably increasing the elasticity and resistance of hair fibers. It also provides protection against external aggressions, dehydration and frizz.

Wakame seaweed extract, which is a source of magnesium, iodine, calcium, iron and vitamins A, C, D, E, K, protects and cares for skin and hair.

Also called vitamin H, biotin is the main component of many enzymes in our body, helps smooth the skin and strengthen the hair.

antistatic, smoothing

Soothing, surfactant/cleansing, with astringent effect. Nice anti-inflammatory and ani-irritant ingredients belong to this category that reduce inflammation and soothe the skin. They are helpful in general to slow the aging process of the skin and they are super helpful for several common skin diseases like acne, rosacea or sensitive skin

Chamomile probably needs no introduction as it's one of the most widely used medicinal herbs. You probably drink it regularly as a nice, calming cup of tea and it's also a regular on skincare ingredient lists.Cosmetic companies use it mainly for its anti-inflammatory properties. It contains the terpenoids chamazulene and bisabolol both of which show great anti-inflammatory action. On top of that chamomile also has some antioxidant activity (thanks to some other active ingredients called matricine, apigenin and luteolin).

Horsetail Extract, soothing effect, reduces inflammation and helps to improve blood circulation to both the scalp and the hair shafts. By reducing inflammation, horsetail can also help to prevent hair loss and encourage new hair growth.

The extract coming from the herb stinging nettle. According to manufacturer info, it's anti-allergenic and is loaded with several good-for-the-skin stuff: it contains firming and toning mineral salts, anti-irritant flavonoids, and astringent and anti-bacterial gallic acid. It's recommended for treatment of oily skin and even stimulation of hair growth.

The extract coming from the juice containing leaves of the Aloe vera plant. It's usually a hydroglycolic extract (though  oil extract for the lipid parts also exists) that has similar moisturizing, emollient and anti-inflammatory properties as the juice itself.

Burdock root is a goodie plant extract that has anti-inflammatory and antioxidant properties. Also, it has some anti-fungal and seborrhea regulation magic powers that make the ingredient especially useful for greasy and flaky skin and scalp.

Green tea is one of the most researched natural ingredients. The active parts are called polyphenols, or more precisely catechins (EGCG being the most abundant and most active catechin). Green tea is proven to be a great antioxidant, UV protectant, anti-inflammatory, anticarcinogenic and antimicrobial. Because of these awesome properties green tea is a great choice for anti-aging and also for skin diseases including rosacea, acne and atopic dermatitis.

hops extract is soothing, antimicrobial/antibacterial, emollient, perfuming, astringent

Antimicrobial, antioxidant, hair conditioning properties. Lawsonia inermis extract is an extract of the dried flowers, fruit and leaves of the henna.

Extract of the seeds of the millet hass skin and hair conditioning, smoothing properties.

Sage Leaf Extract has antidandruff, cleansing, hair and skin conditioning, tonic properties

Biotinoyl Tripeptide-1 stimulates the growth of hair follicle cells to produce the important building blocks of hair - laminin 5 and collagen IV. Laminin and collagen help hair grow stronger, thicker and longer.

ingredient that helps to make the products stay nice longer, aka preservative. It works mainly against fungi.

It's one of those things that help cosmetics not to go wrong too soon, aka a preservative. It works against mold and yeast.

emollient, skin conditioning, surfactant

Citric acid is used in small amounts to adjust the pH of the product or as an exfoliant, which, like other AHA acids, helps to gently remove dead skin cells from the skin and make the skin smoother and fresher. According to a comparative study, citric acid has less magical skin-healing properties than glycolic or lactic acid. Citric acid is therefore used in small amounts as an excipient to adjust the pH of the product.

Also-called-like Vitamin E, antioxidant, primary fat-soluble antioxidant in our skin. Significant photoprotection against UVB rays. Vitamin C + Vitamin E work in synergy and provide great photoprotection. Has emollient properties. In cosmetic products mixed tocopherol (containing all subtypes) or alpha-tocopherol is the best choice.

Caprylyl glycol is used as a humectant and conditioning agent. It also increases the antimicrobial activity of other preservatives thereby increasing the shelf life of a product.

Ethylhexylglycerin is a multifunctional cosmetic ingredient used as a humectant, emollient, and to boost the anti-microbial efficacy of other ingredients, including preservatives, to protect products from spoilage.

is a type of sugar that is used in cosmetics and skincare formulations as a moisturizer and antioxidant.

a common fragrance, found in rosemary, eucalyptus, lavender, lemongrass, peppermint, and is a major component of citrus peel oil. When exposed to air, limonene oxidizes and can cause allergic contact dermatitis. Sensitive skin should be careful

fragrance ingredient. Just like other similar fragrance ingredients (like linalool and limonene) geraniol also oxidises on air exposure and becomes allergenic. Best to avoid if you have sensitive skin.