In May, in collaboration with the salon+ hair salon chain and researchers from the University of Tartu, we launched the Caffe’ Macchiato shampoo inspired by Euro singer Tommy Cash, which rose to number one in shampoo sales. In addition to the pleasant coffee scent, the shampoo has a stimulating effect and contains a peptide that promotes hair growth, making hair grow faster. We asked Helena Lõhmus, the manager of the salon+ chain, what the shampoo phenomenon is and why people like it.
How did the idea for this shampoo come about?
The idea for this shampoo came about during the Estonian Song Contest preliminary round, when we were following Tommy Cash’s great success. S+ Haircare products have always been characterized by a wealth of plant extracts, and we follow the principle that everything that is good for the body is also good for the hair. All products also contain peptides that stimulate hair growth. Given Tommy Cash’s long hair, we thought that if coffee stimulates blood circulation in the scalp, which in turn promotes hair growth, and the smell of coffee is pleasant to many, then why not create a coffee-based shampoo? And so Caffe’ Macchiato shampoo was born.
What made the demand for Caffe’ Macchiato shampoo increase so quickly?
The sales success of S+ Haircare products is based on their pure composition – they do not contain harsh chemicals, SLS/SLES sulfates, parabens or silicones. The products have been developed in collaboration with scientists from the University of Tartu and are produced in Estonia. It is precisely domestic quality cosmetics that inspires trust in customers. In addition, customers have noticed the rapid effect of our products on their hair. A coffee-scented shampoo that stimulates hair growth was simply the right thing at the right time. Customers’ first reaction is often: “Such a good coffee smell!” Caffe’ Macchiato sales numbers exceeded all expectations and it has become the best-selling shampoo in both salon+ salons and the online store.
What makes this shampoo more than just a product with a good smell?
After using Caffe’ Macchiato Shampoo for about a month, you can notice that your hair has become stronger and more elastic, and tiny baby hairs are starting to grow. This is a sign that the coffee extract and hair growth-stimulating peptide in the product are working. Thanks to the pure composition, your hair is light, fluffy and stays clean longer after washing.
Hair growth stimulating peptide sounds innovative. How does it work and when can you see results?
Hair growth stimulating peptide enriches hair follicles with necessary nutrients, and as a result, hair grows longer and becomes stronger due to the abundance of nutrients. The first changes in hair growth can be noticed after about a month of use. The main series of S+ Haircare, which include Anti Hairloss to prevent hair loss, Anti Dandruff to combat scalp problems, and Longer Hair to support long hair growth, include, in addition to shampoo, serums applied to the scalp. This means that both plant extracts rich in nutrients and hair growth stimulating peptides remain effective on the scalp until the next wash.
What hair types is Caffe’ Macchiato shampoo suitable for?
Caffe’ Macchiato shampoo is suitable for all hair types, both men and women. In addition to coffee extract, the shampoo also contains hop extract, which also stimulates the work of hair follicles. Caffeine improves scalp circulation and hops balance moisture levels. The shampoo is gently moisturizing and does not damage hair color.
Has the success of Caffe’ Macchiato shampoo influenced your future plans?
Since product development and production take place right here in Tallinn, we can quickly take feedback from our hairdressers and customers into account. The S+ Haircare series will soon be expanded to include styling products, for example. We are certainly open to similar inspirations when developing new products, as happened with the coffee shampoo.
S+ Haircare products are available in the e-shops salonplus.ee and splushaircare.com and in salon+ salons. S+ Haircare products can also be found in Tallinn and Tartu Department Stores, ILU stores, Macta, &Beauty and MyLook online stores.
