{"id":8247,"date":"2026-10-02T12:59:10","date_gmt":"2026-10-02T09:59:10","guid":{"rendered":"https:\/\/splushaircare.com\/?p=8247"},"modified":"2026-10-02T12:59:11","modified_gmt":"2026-10-02T09:59:11","slug":"s-haircare-caffe-macchiato-the-coffee-shampoo-made-in-estonia-a-hair-care-success-story-born-from-science","status":"publish","type":"post","link":"https:\/\/splushaircare.com\/en\/s-haircare-caffe-macchiato-the-coffee-shampoo-made-in-estonia-a-hair-care-success-story-born-from-science\/","title":{"rendered":"S+ Haircare Caffe&#8217; Macchiato, the Coffee Shampoo Made in Estonia \u2013 a Hair Care Success Story Born from Science"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Every good story starts with an idea. The story of the <a href=\"https:\/\/splushaircare.com\/en\/epood\/caffe-macchiato-shampoo\/\">S+ Haircare Caffe&#8217; Macchiato<\/a> coffee shampoo, however, started with science.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Behind the <a href=\"https:\/\/splushaircare.com\/en\/\">S+ Haircare<\/a> range is a collaboration born in Estonia between Salon+ and scientists at the University of Tartu. Six years ago, University of Tartu scientists were testing peptides as part of cancer treatment research when they discovered an interesting property: their ability to attach to the hair strand. This observation grew into an idea, and a partnership with Salon+, to use peptides in a new and innovative way in hair care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Years of development work have resulted in a unique, patented peptide technology that has become one of the cornerstones of S+ Haircare products. The peptide attaches to the hair&#8217;s cuticle layer and helps the active ingredients stay on the surface of the hair. This is how science can be applied to something very everyday: washing and caring for your hair.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Caffe&#8217; Macchiato Shampoo \u2013 the New Favourite in the S+ Haircare Range<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The S+ Haircare range includes more than <a href=\"https:\/\/splushaircare.com\/en\/shop\/\">20 products<\/a>, but over the past year Caffe&#8217; Macchiato Shampoo has quickly become one of our customers&#8217; favourites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caffe&#8217; Macchiato shampoo combines peptide technology with coffee extract and hops. The caffeine from <a href=\"https:\/\/splushaircare.com\/en\/formulation\/plant-extract-complexes\/\">coffee<\/a> helps support scalp wellbeing and stimulate hair growth, while <a href=\"https:\/\/splushaircare.com\/en\/formulation\/plant-extract-complexes\/\">hops<\/a> have soothing and antimicrobial properties. The biotin-enriched, hair growth-stimulating <a href=\"https:\/\/splushaircare.com\/en\/formulation\/active-ingredients\/\">peptide<\/a> supports hair strength and reduces breakage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a shampoo that doesn&#8217;t just focus on getting your hair clean, but also takes care of the wellbeing of your scalp and hair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/splushaircare.com\/en\/epood\/caffe-macchiato-shampoo\/\">Caffe&#8217; Macchiato Shampoo<\/a> is free from SLS and SLES sulphates, silicones and parabens, and is suitable for daily use. On top of its functional formula, it has a pleasantly recognisable coffee scent that makes washing your hair especially enjoyable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Coffee Shampoo Finally Gets a Moisturising Partner<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The success Caffe&#8217; Macchiato Shampoo achieved within a year gave us reason to add a product our customers had been eagerly waiting for: <a href=\"https:\/\/splushaircare.com\/en\/epood\/caffe-macchiato-conditioner\/\">Caffe&#8217; Macchiato Conditioner<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the shampoo cleanses the hair and cares for the scalp, the conditioner focuses on moisture, softness and strength. Its formula also contains coffee extract, biotin and the hair growth-stimulating peptide that is so important in hair care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ultra-moisturising conditioner helps make hair softer, smoother and easier to comb, and helps reduce frizz and static. After washing, hair stays manageable, elastic and well cared for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caffe&#8217; Macchiato Conditioner is silicone-free and contains no SLS or SLES sulphates or parabens. Thanks to its silicone-free formula, the conditioner feels light on the hair, is suitable for daily use and doesn&#8217;t weigh hair down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Used together, <a href=\"https:\/\/splushaircare.com\/en\/epood\/caffe-macchiato-shampoo-conditioner-set\/\">Caffe&#8217; Macchiato Shampoo and Conditioner<\/a> form a complete hair care routine: the shampoo cleanses and supports scalp wellbeing, while the conditioner moisturises, softens and helps keep hair stronger.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Science That Reaches Your Everyday Hair Care<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What makes S+ Haircare special is that it isn&#8217;t just another hair care range. Behind it lies scientific research carried out in Estonia, years of consistent product development and a desire to bring the possibilities of science into everyday hair care. All S+ Haircare shampoo and conditioner formulas are developed in Estonia, using carefully selected ingredients recognised in the European beauty industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Every good story starts with an idea. The story of the <a href=\"https:\/\/splushaircare.com\/en\/epood\/caffe-macchiato-shampoo\/\">S+ Haircare Caffe&#8217; Macchiato<\/a> coffee shampoo, however, started with science.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Behind the <a href=\"https:\/\/splushaircare.com\/en\/\">S+ Haircare<\/a> range is a collaboration born in Estonia between Salon+ and scientists at the University of Tartu. Six years ago, University of Tartu scientists were testing peptides as part of cancer treatment research when they discovered an interesting property: their ability to attach to the hair strand. This observation grew into an idea, and a partnership with Salon+, to use peptides in a new and innovative way in hair care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Years of development work have resulted in a unique, patented peptide technology that has become one of the cornerstones of S+ Haircare products. The peptide attaches to the hair&#8217;s cuticle layer and helps the active ingredients stay on the surface of the hair. This is how science can be applied to something very everyday: washing and caring for your hair.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Caffe&#8217; Macchiato Shampoo \u2013 the New Favourite in the S+ Haircare Range<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The S+ Haircare range includes more than <a href=\"https:\/\/splushaircare.com\/en\/shop\/\">20 products<\/a>, but over the past year Caffe&#8217; Macchiato Shampoo has quickly become one of our customers&#8217; favourites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caffe&#8217; Macchiato shampoo combines peptide technology with coffee extract and hops. The caffeine from <a href=\"https:\/\/splushaircare.com\/en\/formulation\/plant-extract-complexes\/\">coffee<\/a> helps support scalp wellbeing and stimulate hair growth, while <a href=\"https:\/\/splushaircare.com\/en\/formulation\/plant-extract-complexes\/\">hops<\/a> have soothing and antimicrobial properties. The biotin-enriched, hair growth-stimulating <a href=\"https:\/\/splushaircare.com\/en\/formulation\/active-ingredients\/\">peptide<\/a> supports hair strength and reduces breakage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a shampoo that doesn&#8217;t just focus on getting your hair clean, but also takes care of the wellbeing of your scalp and hair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/splushaircare.com\/en\/epood\/caffe-macchiato-shampoo\/\">Caffe&#8217; Macchiato Shampoo<\/a> is free from SLS and SLES sulphates, silicones and parabens, and is suitable for daily use. On top of its functional formula, it has a pleasantly recognisable coffee scent that makes washing your hair especially enjoyable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Coffee Shampoo Finally Gets a Moisturising Partner<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The success Caffe&#8217; Macchiato Shampoo achieved within a year gave us reason to add a product our customers had been eagerly waiting for: <a href=\"https:\/\/splushaircare.com\/en\/epood\/caffe-macchiato-conditioner\/\">Caffe&#8217; Macchiato Conditioner<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the shampoo cleanses the hair and cares for the scalp, the conditioner focuses on moisture, softness and strength. Its formula also contains coffee extract, biotin and the hair growth-stimulating peptide that is so important in hair care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ultra-moisturising conditioner helps make hair softer, smoother and easier to comb, and helps reduce frizz and static. After washing, hair stays manageable, elastic and well cared for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caffe&#8217; Macchiato Conditioner is silicone-free and contains no SLS or SLES sulphates or parabens. Thanks to its silicone-free formula, the conditioner feels light on the hair, is suitable for daily use and doesn&#8217;t weigh hair down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Used together, <a href=\"https:\/\/splushaircare.com\/en\/epood\/caffe-macchiato-shampoo-conditioner-set\/\">Caffe&#8217; Macchiato Shampoo and Conditioner<\/a> form a complete hair care routine: the shampoo cleanses and supports scalp wellbeing, while the conditioner moisturises, softens and helps keep hair stronger.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Science That Reaches Your Everyday Hair Care<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What makes S+ Haircare special is that it isn&#8217;t just another hair care range. Behind it lies scientific research carried out in Estonia, years of consistent product development and a desire to bring the possibilities of science into everyday hair care. All S+ Haircare shampoo and conditioner formulas are developed in Estonia, using carefully selected ingredients recognised in the European beauty industry.<\/p>\n","protected":false},"excerpt":{"rendered":"Every good story starts with an idea. The story of the S+ Haircare Caffe&#8217; Macchiato coffee shampoo, however, started with science. Behind the S+ Haircare range is a collaboration born in Estonia between Salon+ and scientists at the University of Tartu. Six years ago, University of Tartu scientists were testing peptides as part of cancer [&hellip;]","protected":false},"author":90,"featured_media":8069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108,123],"tags":[],"class_list":["post-8247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toodetest-en","category-meie-ja-meedia-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S+ Haircare Caffe&#039; Macchiato, the Coffee Shampoo Made in Estonia \u2013 a Hair Care Success Story Born from Science - S+ Haircare<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/splushaircare.com\/en\/s-haircare-caffe-macchiato-the-coffee-shampoo-made-in-estonia-a-hair-care-success-story-born-from-science\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S+ Haircare Caffe&#039; Macchiato, the Coffee Shampoo Made in Estonia \u2013 a Hair Care Success Story Born from Science - S+ Haircare\" \/>\n<meta property=\"og:description\" content=\"Every good story starts with an idea. The story of the S+ Haircare Caffe&#8217; Macchiato coffee shampoo, however, started with science. Behind the S+ Haircare range is a collaboration born in Estonia between Salon+ and scientists at the University of Tartu. Six years ago, University of Tartu scientists were testing peptides as part of cancer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/splushaircare.com\/en\/s-haircare-caffe-macchiato-the-coffee-shampoo-made-in-estonia-a-hair-care-success-story-born-from-science\/\" \/>\n<meta property=\"og:site_name\" content=\"S+ Haircare\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-02T09:59:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T09:59:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/splushaircare.com\/wp-content\/uploads\/2026\/08\/Caffe-Macchiato-landscape-1-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/splushaircare.com\\\/en\\\/s-haircare-caffe-macchiato-the-coffee-shampoo-made-in-estonia-a-hair-care-success-story-born-from-science\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/splushaircare.com\\\/en\\\/s-haircare-caffe-macchiato-the-coffee-shampoo-made-in-estonia-a-hair-care-success-story-born-from-science\\\/\"},\"author\":{\"name\":\"Nora\",\"@id\":\"https:\\\/\\\/splushaircare.com\\\/en\\\/#\\\/schema\\\/person\\\/d502ddf9f7127a5549fbfc9c2f4208e8\"},\"headline\":\"S+ Haircare Caffe&#8217; 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